I would like to take this opportunity to point out one thing. This is an example of a male-targeted, vaguely ‘sexist’ commercial campaign that is genuinely funny, and clever enough for women to “get the joke”. These commercials, despite claiming Old Spice was a product for “men” and not ladies, were met with mutual appreciation from men and women, because it is:
A: Not stupid or flat in its humor or message
B: Not degrading to women
C: Genuinely funny
On top of that, these commercials featured a man that was trying to, above all else, make women happy. He wasn’t trying to be a man because “ew being girly is dumb lol,” he was trying to be a man because “oh ladies I would love to impress you.” And even though both of those messages are somewhat traditional ways of viewing and reinforcing gender standards and expectations, that fine line between them makes a world of difference. Many of these pro-men campaigns are too insulting, or too small-minded, or simply not clever enough to make us “get the joke”. But this campaign has humor that appeals to both men and women at the same time, by neither degrading nor bashing either of them. Men can want to be like this man, and woman get to appreciate a man that is like this man. But at the same time, this campaign is too light-hearted and whimsical to hurt anyone’s feelings, so you can easily take it for the hilarious joke it is.
This campaign is not only funny, it’s clever, highly creative, intentionally over the top, and entertaining. Everything that Dr. Pepper’s agonizing “Why don’t women get the joke about our manly soda?” campaign is not.
A photoset entitled: “The Grace and Beauty of Team Merlin”
OH MY GOD
I HAVE THREE WORDS THAT WILL BRING JOY TO YOUR HEART:
little league quidditch
→ Ride for ruin and the world’s ending
#always always always reblog#the charge of the rohirrim#pelennor fields#this moment#this one#and the slaying of the witch king#without Eowyn’s despair#without Theoden’s desperation to take his place honored in the halls of his ancestors#without Eomer’s reckless abandon when he thinks his sister is dead#without the flaws#the courage#but especially without the HUMANITY of these people#Gondor would’ve fallen#and no one would’ve been there to draw the eye of Sauron at the critical moment#all would’ve been lost to darkness#plus also the rohirrim are my fave
ALWAYS REBLOG BECAUSE RAAAAWWWWRRRHDKAHKJB
being a teenage girl is so confusing like should i masturbate? should i steal my parent’s alcohol?? should i overthrow the government?????
all of the above
at the same time
In my head I saw an angry girl running around furiously masturbating with one hand holding a half empty bottle of vodka surrounded by the burning remains of the houses of parliament.
i’m waiting for art
I GOT 10 MINUTES LEFT OF BEING A TEENAGER I GOTTA DO SOMETHING REBELLIOUS UH
guess who just put paper in the non-recycling. nnnnYEHAWH
Looking back on this as a 20 year old, I now realise how utterly irresponsible I behaved. I apologise. I have since removed the paper and put it in the recycling. I hope you can forgive me for my foolish and reckless behaviour. I can assure you it will not happen again. I am disgusted with myself.
why you shouldnt give kids swords
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